After all the scandals, after deflate-gate and concussion crises and videotapes and suspensions, know this: the NFL is unstoppable. The Super Bowl delivered its highest ratings ever, according to initial overnight numbers from NBC.
The Patriots-Seahawks showdown enjoyed a 49.7 rating. In other words, 49.7 percent of the homes that had televisions on had them tuned to the Super Bowl. That's an astounding number, ten times the size of even the most popular TV shows, and it's exactly why advertisers are willing to fork out $4.5 million for 30 seconds' worth of ad time.
Final viewership numbers won't be in until later Monday. It's worth noting that last year's Super Bowl, with a 47.6 overnight rating -- the fifth highest all-time -- had a total viewership of 112.2 million viewers, the most of any broadcast ever. It's likely Super Bowl XLIX will come very close to that number.
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Jay Busbee is a writer for Yahoo Sports. Contact him at jay.busbee@yahoo.com or find him on Twitter.
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from Yahoo Sports http://ift.tt/1z6mdie
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