SEATTLE – Seattle Seahawks running back Marshawn Lynch is going back to the Super Bowl, which means another awkward week of him in media availability and another freakout about his awkwardness in media availability.
This time around, it might also mean news of some fines.
Lynch, who decided not to wear gold cleats in Sunday's NFC championship game after the NFL reportedly threatened to eject him if he did so because it would be a violation of the uniform code, did two things he has already been fined for this season: A lewd gesture as he scored, and perhaps not meeting with the media after the game.
On Lynch's remarkable go-ahead touchdown run with 1:25 left against the Green Bay Packers, Lynch slowed up as he got to the goal line. Then he grabbed his crotch after he scored.
I don't particularly care if he grabbed himself and you might not either, but you know who does care? The NFL. The league fined Lynch $11,050 for grabbing his crotch when he jumped into the end zone to celebrate a touchdown against Arizona earlier this year. It was deemed unsportsmanlike conduct.
Lynch might also be in trouble for not being available to the media in the locker room after the game. Lynch, who dislikes speaking to the media (and that was probably the biggest story of Super Bowl week last year), was not seen in the locker room during media availability. ESPN.com also said Lynch wasn't in the locker room during media availability after the game. Again, you and I might not care if Lynch speaks to the media but the NFL does. It fined Lynch $100,000 for not cooperating with the media earlier this season. A player needs to make himself available to the media during availability as part of his standard player contract. Since his fine, Lynch has responded to questions by repeating the same short phrase repeatedly. It's possible Lynch had a reason for not being in the locker room after the game or fulfilled his media obligation in another way.
Lynch will be a big story during Super Bowl week again. He might even get a head start if the NFL decides to fine him before the Seahawks get to Arizona.
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Frank Schwab is the editor of Shutdown Corner on Yahoo Sports. Have a tip? Email him at shutdowncorner@yahoo.com or follow him on Twitter! Follow @YahooSchwab
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