The Super Bowl ad march has begun. Catch 'em now so they won't surprise you during the Big Game.
Ad: "How Great I Am," Toyota
Concept: Amy Purdy, "Dancing with the Stars" star and Paralympian snowboarder, goes through the rigor of her day-to-day life — dancing, snowboarding, mountain biking, generally kicking butt — with the help of her trusty Toyota Camry.
Execution: Anything with Muhammad Ali quotes is instantly 20 percent cooler. That's a fact. And the "handcuffed lightning" routine is one of his finest. Pair that with a strenuous/glamorous training montage straight out of an '80s movie, and you've got yourself a working, virtually critic-proof combination.
Verdict: Solid. You watch Purdy at work, you hear those lines, you feel that pounding beat ... well, you might be inspired to buy a Camry, but you'll definitely be inspired to do something.
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Jay Busbee is a writer for Yahoo Sports. Contact him at jay.busbee@yahoo.com or find him on Twitter.
And keep up with Jay over on Facebook, too.
from Yahoo Sports http://ift.tt/1Jih3De
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